Cadillac sales chief Peffer resigns amidst slow sales
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Cadillac sales chief Peffer resigns amidst slow sales
continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development
) and European President and Managing Director
vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.
"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.
McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of . According to The Detroit News,
in what is likely an interim capacity.
Despite posting substantial sales gains last year & some 22 percent & Cadillac sales in 2014 are actually down slightly. More worryingly, the DetNews notes that two of the brand's newer products,
and , are down over 20 percent year-over-year through May. It is not immediately clear if Peffer's sudden departure has anything to do with the marque's sales picture, but McNeil and Co. clearly have their work cut out for them at .
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Please select an option before voting.Chart Of The Day: Cadillac CTS Sales Are Down 41% In 2015 - The Truth About Cars
on June 11, 2015
In each of the last five months, General Motors has failed to sell more than 1,800 copies of the CTS. Sub-2K CTS sales months are unheard-of. Even in 2012, when CTS volume slid 15%, Cadillac averaged 3,914 CTS sales per month in the United States and never fell below 2,300.
CTS volume dropped 31% in 2013 and another 4% in 2014. However, over the course of the last two calendar years, Cadillac averaged 2,644 CTS sales per month and never slid below the 2,000-unit mark.
In 2015, the CTS has been .
Let’s remember, the CTS is not positioned in the market the way it was in prior generations. It’s no longer an upsized 3-Series rival. No, it’s the ATS’s role to now be an undersized 3-Series rival. Instead, the CTS attempts to line up directly against the BMW 5-Series, a car which is averaging more than 4,100 monthly sales in 2015.
But it’s not working. U.S. CTS sales slid 24% to just 1,698 units in January, the fourth consecutive January in which CTS sales declined. February volume likewise declined for the fourth consecutive year. March sales were down 49%. CTS sales in April plunged 47%. Most recently, May volume fell 38% to 1,792 units, and that was the best month of the year thus far. Year-to-date, the CTS is . It ranked 59th at this time a year ago.
Total Cadillac car volume is down 20% to 29,124 units in 2015, just 43% of the brand’s total. However, Cadillac sales are down just 1% overall because the brand’s Escalades and SRX are collectively up 21%.
Timothy Cain is the founder of , which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter
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Travis TrenkleMoritz Cadillac, US TestRecommendations1 person has recommended Travis167connectionsJoin LinkedIn & access Travis’s full profileJoin LinkedIn and access Travis’ full profile. It’s free!As a LinkedIn member, you’ll join 300 million other professionals who are sharing connections, ideas, and opportunities.See who you know in commonGet introducedContact Travis directly167connectionsGrubbs InfinitiSales ProfessionalStarting June 2014
BackgroundExperienceMoritz CadillacHelped increase the overall average sales per month. Achieved the Cadillac Credit Union Dealership Liaison position for our zone. Also, ranked in the top 50 of eligible new Cadillac sales, out of over 2,500 participants in the south central region while maintaining 100% customer satisfaction. I have also earned several “Salesman of the Month” titles throughout my time with Moritz.US TestOutside sales of testing equipment for the autonomic nervous system.SkillsEducationGrapevine High SchoolHigh SchoolTeam Offensive MVP
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